Addressing accusations that they’re limiting the reach of unpaid posts in order to push their new promoted posts feature, Facebook said their basic algorithm has remained unchanged: “The news feed will always optimize for stories that generate high levels of user engagement.” An article published this morning at CampaignAsia.com shows how, in a roundabout way, those promoted posts really are limiting your reach, and it’s not Facebook’s fault, it’s yours.
Asked directly if Facebook was intentionally limiting reach to boost ad revenues, they responded:
“It’s important to note that we constantly monitor signals from people in news feed, not only when they engage with a story or ad, but also when they hide a person’s story or a Page’s ad that they might not want to see or report a story as spam. Taking these signals into account, from time to time we make adjustments to the ranking system of news feed to ensure that news feed stories continue to be as engaging as possible. We have done this in the past and will continue to make adjustments so that people see the most relevant stories to them, every time they log in.”
To better understand how limited reach is a result of paid promotion, let’s take a look at the process.
As you’re surfing the Web, whether you’re perusing your Facebook news stream or reading your favorite blogs, you trip over an advertisement that says you’ll win a chance at a free product or coupon if you visit an advertiser’s Facebook page and give it a “like”, and so you do. You click on the link, like that page, collect your coupon and move on.
This happens so frequently that most users aren’t even aware they’re doing it, nor are they aware of the consequences. But once you like a Facebook page it follows you around forever.
Now, each time that advertiser pushes out a new ad it automatically appears in your Facebook stream, which means all of your followers see that ad, and that ad will have your name on it, giving it your personal recommendation.
The advertisers understand the value of social proof and word-of-mouth advertising. They know that, because that ad goes out to all your followers with your personal recommendation, many of your followers are now more likely to click through. So keep in mind now, you started this chain of events when you liked that advertiser’s Facebook page.
Your followers now have three choices when they see your recommendation come through in their own Facebook stream: They can click through to the ad, they can ignore it, or they can hide it or report it as spam.
Most of your followers will probably ignore one or two of these sponsored ads, but if, over the course of time, you’ve liked dozens of these fan pages, your followers are going to start getting a little irritated because all the see coming from you are ads, and that’s when they’re going to start either hiding those particular posts or reporting them as spam. And that’s where the Facebook algorithm takes over.
Facebook isn’t refusing to allow your posts to be seen so they can force you to pay their promotion fees. Your followers are limiting your reach because they don’t want to see those sponsored posts.
Each time one of your followers hides that post or reports it as spam, Facebook’s algorithm detects the action. If your followers hide or report enough of these posts, the posts you recommended because you liked that advertiser’s fan page, then Facebook stops showing that user everything you post, even the links to your own content.
“Regardless of whether you’re paying to promote a story or just posting one to your Page, the news feed will always optimize for stories that generate high levels of user engagement and filter out ones that don’t. “
There are two reasons you’ve noticed a drop in traffic or engagement with your Facebook followers:
- You’re not engaging them with your own content: Read, “How to improve your Facebook fan page reach without paying those promotion fees.”
- You’re inadvertently promoting too many sponsored ads: Livvie Matthews at SiteProNews.com has the perfect solution to get your name off of those annoying ads out of your news stream.
Fortunately there is a very quick and easy solution:
- Go to Account Settings – located under the drop down arrow beside ‘home.’
- Click on Facebook Ads – located in the left side bar area.
- Click on Edit social ad settings – located at the bottom of the printed section.
- Find: Pair my social actions with ads for (“friends only” is viewable).
- Click the drop down box and choose “NO ONE.”
- Save changes.
With these changes, you should no longer be associated with ‘liking’ or ‘recommending’ any of these social ads.
More Headline News articles:
- Google says blog owners should be wary of using low-quality guest bloggers
- How to improve your Facebook fan page reach without paying those promotion fees
- Facebook charging promotional fees allows advertisers to extend their reach
- Debunking the top five myths about guest blogging
Donna Anderson writes for InfoWars.com. She also guest blogs around the Web. Follow her at @SheWritesaLot on Twitter. Contact her on her blog at C2CWriter.com or via email.