Finding a career or being a great entrepreneur is always about selling yourself to the next employer or customer. Consider yourself as a product or service with great attributes that are needed in the marketplace. What is normally done when a product or service is being sold? The key strengths of the product or service are always the main focus in making a sale. Realizing your key strengths can be the most important factor in being able to differentiate yourself from others. Also, there is the aspect of self-marketing, which will be discussed later.
Lately, there have been many examples of how hundreds, if not thousands, of applicants have applied for one job opportunity. Without creating a unique and differing view of your skills sets, your application and resume will simply become a needle in the haystack of all other applicants who have applied. There are several steps to keep this from occurring.
- Focus on your abilities that come natural and those that you take pride in displaying.
- Compare your strongest abilities to the job posting and realize if the job is a natural fit before going forward in the application process.
- Focus on specific keywords in the posted job description and be sure to use those words in your resume, but not simply use the words. Make sure the keywords are relevant to your skills sets.
- Be consistent in focusing on several past job responsibilities that reinforce the strongest skills sets where they have been used successfully at each employer listed on the resume or application.
- Make every effort in creating a theme throughout your resume, which will create your own brand in self-strengths and self-accomplishments.
When self-marketing, it is important to remain focused on specific strengths, which pertain to the career being sought after. For example, a career in business development involves various stages of negotiation. Simply marketing yourself as an experienced negotiator will not contribute to being called for an interview. However, self-marketing as an negotiator that has a track record for creating desirable outcomes for all parties involved will be more attractive on a resume. This description implies that you are a principled negotiator with the potential to gain, retain, and continuously generate business through building relationships.
If realizing your own key strengths proves to be a difficult task, do not hesitate to ask others about your abilities. Actually, it may be an opportunity to also ask about your weaknesses. Understanding areas that need improvement can present an opportunity to develop strengths through time and focus.