Even when you are a Long Beach writer, you should aspire for a more than local readership. One way to grow a larger audience in general and geographically is to market your work using audio. Here are the top three reasons why using audio to market your writing is important.
1. Audio is easy to create.
If you have a telephone, you can create an mp3 audio file that you can place on your website. There are tons of free services out there that will allow you to do this, as well as a few paid services that are more feature rich. You have no excuse for not using audio in your business.
2. Audio is a powerful way to let your personality shine through.
People are more likely to buy when they know, like and trust a vendor. But it is easy to be bland — or worse — false — in print. When a visitor to your website can hear your voice — and the personality that underlies it — they are more apt to feel like they know you. In addition, readers like to “get to know” their favorite authors. When they feel more invested in your work, they are more likely to purchase your work.
3. Audio can be a quicker way to create valuable content.
For many, it is just easier to talk about what they know than it is to write. Also, if you can get another person on the recording, the interchange between the two of you can create value that you might not be able to create on your own. Therefore, podcasting might be a better blogging option for you. Yes, you are a writer … but, perhaps, you want to save the writing mojo for your paid work.
Another point to take note up, if you record audio versions of your written work, you can use these recordings as products to sell on your website or as a compilation CD through CreateSpace on Amazon. Or you can use them as incentives to opt-in to your list.
Would you like to shine the light on your writing brilliance? You can leverage your presence online to attract better clients, projects and opportunities. Carma Spence can help. Visit www.carmaspence.com for more information on how Carma can help you nurture an online footprint that supports your goals as a writer.
NOTE: Are you a writer, author or editor connected to Long Beach in some way? Please contact me … and you can be a part of my series of profiles of local writers!