AT&T is aggressively calling all citizens to join with them on September 19, 2012 to take the “No Text on Board-Pledge.” They have committed to stop the practice of texting while driving. On September 17, 2012 AT&T began the official launch of 2012 #itcanwait pledge day. Through tweets, texts, emails, and itcanwait.com, AT&T increased communications with creative reminders encouraging all to jump on board and take the pledge.
Texting while driving is a dangerous practice and the problem has aggressively increased in the past few years. Just since 2010 the issue practice has grown by 50% thanks to unlimited cellphone plans.
The biggest problem as explained by Jamie Hale of “World of Psychology” is:
all of us feel capable, but none of us really are as capable as we think we are. Especially when it comes to multi-tasking [sic] well with two attention-demanding tasks.
The proof is in the research:
Of all cell phone related tasks – including talking, dialing, or reaching for the phone – texting while driving is the most dangerous.
Texting While Driving Statistics
- About 6,000 deaths and a half a million injuries are caused by distracted drivers every year.
- While teenagers are texting, they spend about 10 percent of the time outside the driving lane they’re supposed to be in.
- Talking on a cell phone while driving can make a young driver’s reaction time as slow as that of a 70-year-old.
- Answering a text takes away your attention for about five seconds. That is enough time to travel the length of a football field.
President Obama on Text While Driving:
“President Obama signed an Executive Order directing federal employees not to engage in text messaging while driving government-owned vehicles; when using electronic equipment supplied by the government while driving; or while driving privately owned vehicles when they’re on official government business. The order also encourages federal contractors and others doing business with the government to adopt and enforce their own policies banning texting while driving on the job.” (Office of Public Affairs)
Currently 39 states have outlawed texting while driving and other states are quickly jumping on the bandwidth paddy wagon in an effort to help save lives. For more state information on texting while driving laws visit Highway Safety and Research.