On September 27, Sovereign | Santander announced a new multi-year partnership with the New England Revolution and is now the official bank of the club. The partnership will focus on joint community involvement and engagement using the slogan, “One Team, One Goal.”
Sovereign | Santander’s new role includes day-of-game sponsorships: on-site game day programs; community clinics run by the Revolution Academy and Revolution players; naming rights for the “Man of the Match” award; on-field advertising during Revolution matches; away game trips; and television broadcast, radio broadcast, print media and digital sources.
The New England Revolution is Sovereign | Santander’s first US-based soccer property and joins a sporting portfolio that includes sponsorship of Copa Santander Libertardores, 2011 Copa America Argentina, Copa Sudamericana and Recopa Santander Sudamericana.
“Soccer is the world’s most-followed sport,” said Sovereign | Santander President and CEO Jorge Morán. “We have seen its immense impact through our relationships and existing sponsorships. We look forward to expanding our commitment to the sport in New England to further engage and enrich our community with this significant partnership.”
Brazilian soccer legend, Pelé, the all-time leading scorer in the history of the sport (1282 goals in 1366 matches), has been Santander’s soccer ambassador since 2008.
“I have always been a champion of the Santander Group, and Sovereign | Santander’s new commitment to soccer and the community in the U.S. is particularly meaningful to me,” Pelé said.
A cornerstone of the agreement will be the launch of the Sovereign | Santander New England Revolution Community Clinics. The promotion will offer a series of free soccer clinics for Boys & Girls Clubs members and children in the Sovereign’s local neighborhoods.
“Since our inception, the Revolution players and staff have always been champions in the community,” said Robert Kraft, Chairman and CEO of The Kraft Group, the holding company for the New England Revolution.
“The players regularly volunteer their time and resources to the communities that provide so much support for them throughout the year. Customer service is emphasized in everything that we do and teaming up with a company like Sovereign | Santander, which is equally committed to excellence in customer care, is important to us.”
Sovereign Bank, N.A. is among the top 25 banks in the United States with principal presence in Connecticut, Delaware, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island. Sovereign has 722 branches, 2,200 ATMs and over 8,700 team members.
Santander Holdings USA, Inc. is a wholly owned subsidiary of Banco Santander, S.A., and parent company of Sovereign Bank, N.A. Banco Santander is a retail and commercial global bank, with a presence in 10 main markets: U.S., Germany, UK, Poland, Brazil, Mexico, Chile, Argentina, Spain and Portugal. Founded in 1857, Santander has more than 102 million customers, approximately 14,700 branches – more than any other international bank – and 193,000 employees.
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