During a recent phone interview with 94/7 FM KNRK Program Director, Mark Hamilton, he shared that after the waning success of their summer concert event of the past, The Big Stink, it was time to move away from the summer format. Along with declining CD sales and more bands touring heavily during summer months, booking bands was increasing difficult. Hamilton decided to create a winter holiday concert series in December and provide something for Portlanders to look forward to as they endure the Northwet holiday season. In 2005 The December to Remember concert series debuted and has featured Snow Patrol, The Black Keys, CAKE, Death Cab for Cutie, and Mumford & Sons, to name a few.
This year’s line up was selected by listeners through KNRK’s annual survey and dubbed the People’s Choice December to Remember. The station was successful in getting 90 percent of the bands the listeners requested. The line up includes The Lumineers, Metric, Passion Pit, FUN., The Killers with M83 and Tegan and Sara, Of Monsters and Men, Grouplove, and The Shins. All shows quickly sold out with the exception of The Killers, et al, who are playing the Theater in the Clouds seating at the Rose Garden Arena.
Hamilton has resisted frequent requests for a one-night show of bands. Simply put, it’s not the model he wanted to create. Besides, why settle for 20 minutes of your favorite band when you can enjoy a full headlining set? Staying away from larger venues was also paramount for the series direction. He remains dedicated to the intimate, small venue experience which has resulted in the successful partnership with the Crystal Ballroom and Roseland Theater, and delivers a memorable concert experience for fans and bands alike.
Will there ever be The 12 Bands of December? After a quick chuckle, Hamilton reassured his commitment is to provide a concert series of six to eight bands over a week’s time each December. The goal continues to be signing bands featured on KNRK and to promote breaking bands, while keeping it an anticipated December musical event. Planning starts at the beginning of the year to ensure the station gets the bands they want. Due to D2R’s popularity & notoriety, band management is now contacting Hamilton to be part of the series. D2R’s success has the attention of alternative rock world, and exemplifies Hamilton’s commitment to keeping Portland’s alternative music scene center stage.
Lastly, Hamilton wants to make sure that listeners should know that even though all but one of the shows is sold out they can still win tickets by listening to 94/7 or can enter to win on our Facebook page http://www.facebook.com/947fm