Sometimes great ideas emerge from accidental discoveries. That’s what happened when one very observant person noticed the hands of the craftsmen who brew Japanese sake – no matter how old the sake brewers, years of daily contact with rice have left their hands smooth and supple.
After noticing the craftsmen’s youthful hands, the perceptive owner of the sake brewery, who holds a Ph.D. in agricultural science, embarked on a research program with the support of the Japanese government and medical institutions to discover a brand new kind of skin care product. The result of their extensive research would lead to the discovery of a new moisturizing agent, Rice Power Extract.
Rice Power Extract was created by adding aspergillus, yeast, and lactobacillus to rice extract, which was then fermented to create a natural ingredient high in amino acids, a process that takes as long as 90 days. The key raw ingredient is 100% Japanese white rice. This is the same kind of rice consumed by the Japanese people on a daily basis. Rice Power Extract uses only whitened and polished rice produced by removing the rice germ and rice hulls from unmilled rice.
Similar to the western saying, “you are what you eat,” there is an Eastern medicinal belief which many Japanese people share: I-Shoku Do-Gen. This means that food serves a similar function as medicine, so the food we consume directly shapes and influences our body.
This is all the more reason why food safety is very meaningful. The same can be said about Rice Power Extract, which deeply permeates the skin. Because it reaches deep into the skin, the creators believe that the same high level of safety that goes into the food we consume is required for its Rice Power Extract. Extracts with differing capabilities can be produced by varying the fermentation method. At this time, the company has developed 36 types of extracts and makes use of the various properties of these extracts across its product line.
All of the extract varieties the company formulates were fully tested for all allergies, including rice allergy, and screened for possible side effects with the cooperation of specialist medical institutions including the dermatology wards in hospitals.
The Rice Force skin care line
The Rice Force Make Up remover
Make Up Remover is formulated with Rice Power Extract No.2, so it easily dissolves and lifts away impurities and makeup yet is gentle to the skin. The gel-type Make Up Remover instantly binds to makeup and impurities for easy removal without dehydrating, for a refreshingly clean and supple finish.
Rice Force Make Up remover – $35.00 – 120g / 4.2 fl. oz.
The Rice Force Mild Face Wash
Mild Face Wash is a mild, pH balanced cleanser that effectively cleans without damaging your skin and without stripping away essential moisture. Moisture is preserved because Mild Face Wash is formulated with Rice Power Extract No.1. Uncomfortable pulling and tightness after washing is a thing of the past.
Rice Force Mild Face Wash – $35.00 – 120g / 4.2 fl. oz.
The Rice Force UV protect milk
UV Protect Milk is a makeup primer combined with sun protection formulated with Rice Power Extract No.1. UV Protect Milk moisturizes the skin to help makeup last longer, while protecting against powerful UV rays. UV Protect Milk was formulated by popular demand: a liquid-like lotion without streakiness or stinging, major shortcomings of conventional sun protection. UV protection is PSF24/PA++. Recommended for use during regular daily activities and low intensity exercise. Blocks out UV rays and protects without irritating your skin.
Rice Force UV protect milk – $40.00 – 30ml / 1.1 fl. oz.
The Rice Force Deep Clear Lotion
Deep Clear Lotion is formulated with the moisture-retaining Rice Power Extract No.1. and Rice Power Extract No. 10 to gently remove dead skin cells while balancing the skin to dramatically improve the benefits of your skin care regimen.
Rice Force deep Clear Lotion – $65.00 – 120ml / 4.2 fl. oz.
Rice Force Deep Moisture Lotion
Deep Moisture Lotion from Rice Force is a fast-absorbing nourishing formula that fortifies your skin and hydrates from the inside to produce softer, smoother, more youthful skin.
Rice Force Deep Moisture Lotion – $80.00 – 120 ml / 4.2 fl. oz.
The Rice Force line is available at the online store.