There’s no doubt about the fact that social media plays a huge role in the promotion of just about every type of business. Whether you’re actively marketing or merely looking to incorporate reputation management into your branding plan, a presence on major social media sites like Facebook and Twitter – and some others – is a must. The question is whether or not you have the time or skills to handle your social media marketing yourself.
Do You Understand Social Media?
A lot of massage therapists create social media business fan pages and then abandon them. They understand, in theory, the concept of advertising via social media, but they don’t actually know what to do. Using social media platforms means knowing your target audience, engaging your audience, and becoming an expert in your field. If you don’t understand how Facebook likes, shares, and comments or Twitter tweets and re-tweets work – or even what they are – you may need the help of a pro.
Do You Have Time?
At the end of the day, your goal is to spend as much time as possible in your massage room – working with clients. If you were to have your dream schedule set, would you really have time to spend on Facebook and Twitter, growing your business? While any good business owner will tell you that you should limit and maximize your time on social media sites, the truth is that you have to have some time to spend and there are only so many hours in a day. If your day starts at 5am and ends late at night, running from job to job and taking care of a family, you may not have enough time to really spend on social media.
You’re Not a Great Writer
Let’s say you do have a little bit of time and a basic understanding of social media, but you were never a great writer or communicator. You aren’t sure what to say when you log into your accounts, and you constantly make grammar and spelling mistakes. You’re human! But in the spirit of creating a professional atmosphere, you may want to hire some help so that you can create a brand and image that is clean and easy to understand. A social media expert familiar with your field will have no trouble finding great tidbits to publish on your accounts and blogs and will always be in communication with you to get your own ideas.
You don’t have to hire a social media manager to promote your massage business, but it wouldn’t hurt to have a little bit of help from time to time if you can afford it, especially since Facebook and Twitter for business promotion are so important. There are plenty of great companies and freelancers out there who can work with you and your budget. Just take some time to look around and compare and you’ll find someone who can help you strengthen your online reputation and grow!