Retailers need to be able to track products their customers purchase in order to know which products to reorder, discontinue or put on discount. Years ago the process of tracking customer purchases was done manually, making tracking customer orders time consuming. To ensure they had the manpower to meet their customer purchase tracking needs, some retailers hired a team of workers. This alone pushed up retailers’ payroll expenses. Today, to save time and money, retailers use customer product tracking software and support services developed by companies like CounterPoint.
Point of Purchase Counterpoint Features
Because CounterPoint and other point of purchase tracking software and support systems can be used in combination with cash registers retailers already own, retailers may be able to reduce the amount of out of pocket expenses they incur when upgrading their customer purchase tracking systems. In addition, because customer purchases can be tracked as products are scanned or rung up by a cashier, there are no additional steps employees have to take to record purchases. After cashiers check customers out, information captured in cash registers can be transferred to stock and ordering departments. In fact, point of purchase systems like CounterPoint can make it easy for purchasing managers to order popular products for restock before the products run out.
Furthermore, with point of purchase software like CounterPoint, retailers can manage products sold at several stores. In fact, the point of purchase software can centralize products sold at as many as 100 different store locations. Features like the CounterPoint Ticket Entry can turn a computer into a cash register. The cash register integrated feature works great with wholesale and mail order retail environments. In addition, retailers can track products by price in the system. This tracking feature can increase a store’s profit and gross margins.
Tracking Inventory Using Point of Purchase Systems
As products near sold out status, point of purchase systems like CounterPoint send a message to retailers or store managers retailers select to manage their product inventory, alerting them to the fact that their inventory is running low. These and other alerts can be set up and sent to retailers and managers whether shops are set up as website storefronts, special orders or mail order stores.
When using integrated point of purchase terminals, cashiers can tilt the screens on angles that range from as little as 20 degrees to as much as 100 degrees. For example, cashiers can tilt all-in-one terminals developed by CounterPoint and other manufacturers, so customers can check prices and quantities of products they want to purchase before they ring up the final total on customer orders. Three track, PCI compliant stripe readers quickly scan customer and employee cards like debit, gift, credit, loyalty and employee identification cards so customers can receive applicable discounts as items are scanned and checked out.
In addition, if pass codes are set up on terminals, retailers and their managers can control the numbers of people who have access to the systems. Although the point of purchase systems are designed for small and mid-size businesses, they can easily handle high volumes of customer purchases. Some companies that sell the systems also provide training and support services to retailers.