Women are notorious for being helpful, for multitasking, for finding it hard to say “No.” For those in the business world, and especially female entrepreneurs, doling out favors that utilize professional skills and services can spell disaster for your business pursuits… and your wallet.
Girls Just Want to Have Funds CEO and blogger Ginger shares her tips about pitfalls to avoid, especially if you are working from home or as a blogger. Most importantly, she warns against providing material for free.
But with women there seems to be this need to be liked and we become irresponsible with the power of our brand which inherently devalues our service. Positioning yourself as desperate for the gig in order to be liked in hopes that the customer/brand returns puts you in a position to get low-balled or not paid at all. You’ll hate yourself for it when you see your first check.
What do you say to someone who asks that you work for free? Negotiate, don’t apologize and walk away if necessary. Here’s what happened to me recently when a company wanted me to provide them content for $FREE.99 outside of a standard syndication agreement.
Beyond the blogosphere, women business leaders share their tips for successful leadership here.
Rose Garcia, 51 percent owner of ASN Natural Stone in San Francisco, watched her company’s revenue plunge from $4.5 million in 2008 to $2.1 million in 2011. With seven employees, Garcia tried to be everybody’s friend.
“I felt that I was an equal with everybody until I realized you can’t do that,” Garcia said. “There needs to be someone at the top who makes final decisions.”
Surrounding yourself with people who are great at what they do and delegating effectively were also tips noted in the gallery.
Women in leadership roles and in sole proprietership must be conscientious negotiators. Studies show that men are two times more likely to ask for a raise and four times more likely to negotiate. The book, Women Don’t Ask, looks at gender differences with regard to negotiation and business acumen. The book synopsis includes the following:
It turns out that whether they want higher salaries or more help at home, women often find it hard to ask. Sometimes they don’t know that change is possible–they don’t know that they can ask. Sometimes they fear that asking may damage a relationship. And sometimes they don’t ask because they’ve learned that society can react badly to women asserting their own needs and desires.
Share your thoughts on blogging and entrepreneurship here.
Check out TheWeddingPlanbook.com. Miss Wiley discusses a variety of topics on the site.
Philadelphia’s Female Entrepreneurs
Locally, there are several resources available to help women in entrepreneurial and business pursuits:
The Women’s Business Development Center
Alliance of Women Entrepreneurs (AWE)