Wouldn’t you love to have a video of your business that goes viral? More than a few business owners have wished for that special spark when marketing their product or company. However, many entrepreneurs don’t realize how much a short, well-produced video will do to help them better market themselves.
“If you’re trying to reach more clients and you want to get the word out about your business, think about investing into a short video,” says Andrea Fischetti of Chicago Pet Video. “It does such a great job of telling your story and making your business more memorable. It can be cute, relatable or educational. Using video is a natural in the pet world and it drives more people to your website and social medial sites.”
When Fischetti and her business partner Alex Mechlin first went into business, they started to market to pet families at first. They were looking to offer affordable family portraits and videos that included the family pet or pets. When they started to do work for small pet-focused businesses in Chicago they found their niche. In this day and age when creative social media can go a long way to market a business, a good video is a necessity.
“Too many small businesses try to do everything on their own because budgets are tight,” adds Fischetti. “You have to decide when it is more cost-effective to hire out and what you need to do on your own. Because time is money, many small businesses have realized it in their best interest to hire us to work on a project.”
Chicago Pet Video’s services can run from a few hundred dollars to much higher. They also offer package deals and will work to produce multiple videos for business to add to their marketing throughout the year. Before starting a project, they talk about vision and budget and come up with simple, affordable solutions. Fischetti offers these tips for business owners before they meet with her team.
- Identify your goal – Look at your timeline and budget and really think about what you want to accomplish and who you’d like to reach before starting your project. Chicago Pet Video’s team will work with you on a project that fits within your budget and time constraints.
- Set your timing – Assess the urgency of this project. If you have a big event coming up or you are approaching a time when the marketing could give you a needed boost, you may want to move more quickly. If it’s your busy season, you may want to wait and take a little more time planning what you want to do and when you’d like to roll. Stepping back and taking your time won’t rush the final product.
- Keep it short and sweet – Whether your goal is to go viral or you just want people to see your whole video, you need to keep your video to the point. There’s a lot of competition for people’s attention and a 30- to 90-second video will get you more traction than five to 10 minutes.
- Get people’s attention – You don’t need high tech production or special effects to grab people. You can be funny or come up with information that‘s memorable about your business and your video will be a much better marketing tool. A good camera and good editing are the best fundamentals of production.
- Market to the right audience – Always keep your target audience in mind when working on your video. The best video in the world won’t help you if focus on a market not interested in your product.
Although videos may be short, Fischetti says their crew often shoots for 40 minutes to an hour (longer for larger projects) to get enough video for a good final product. Their basic pricing is listed online to help business owners budget what they want to do. They’ve also grown their business by adding an online store for people to shop for a variety of products from T-shirts to bags and more featuring your pet. Learn more about Chicago Pet Video online and follow them on Facebook.
During October, I’ve been sharing stories about adoption, rescue and breed education for Adopt-A-Shelter Dog Month. In November, my focus will shift to senior pets for Adopt-A-Senior Pet Month. If you have a story to tell, contact me at firstname.lastname@example.org. Receive updates when I post stories by hitting subscribe on the top of this post.