Nintendo is launching a new “Play As You Are” campaign for the Nintendo 3DS and announced Tuesday three of the spokeswomen for New Super Mario Bros 2, Professor Layton and the Miracle Mask, Art Academy: Lessons for Everyone!, Sparkle Snapshots 3D and Style Savvy: Trendsetters. They include Olympic gymnastics Gold medalist Gabrielle Majors, Glee star Dianna Agron and Modern Family star Sarah Hyland.
The Play As You Are campaign kicks off on October 1 and is “designed to show how all kinds of women and young girls can explore their interests and express their individuality using the portable Nintendo 3DS – whether they consider themselves gamers or not.”
Two-time Olympic Gold medalist Gabrielle Douglas will have the first commercial out of the blocks for New Super Mario Bros. 2 while Agron and Hyland will also have commercials coming out through the holidays.
Here is how Nintendo described the efforts of the three ladies.
- Gabrielle Douglas became a household name after winning two gold medals as a member of the U.S. women’s gymnastics team at the 2012 Olympic Games. She will appear in broadcast advertising and go for a different kind of gold in New Super Mario Bros. 2 (launched Aug. 19), a new hand-held adventure that challenges players to collect mountains of gold coins as they discover new levels, new power-ups and fun multiplayer options.
- Dianna Agron is not only a music lover like her character on Glee, she is also a dedicated fan, blogger and supporter of visual art. Fittingly, she will be featured in ads for Art Academy: Lessons for Everyone! (Oct. 1). The game lets players of any artistic skill level learn a wide range of painting and drawing techniques that can be applied in real life, from pencils to paints to pastels. She’ll also appear in spots for the puzzle-solving adventure Professor Layton and the Miracle Mask (Oct. 28). Dianna is currently in production on the feature film Malavita, directed by Luc Besson and starring opposite Robert DeNiro and Michelle Pfeiffer.
- Sarah Hyland is a budding fashionista with a keen eye for clothing trends. Her role as Haley on TV’s Emmy award-winning Modern Family is a great match for her fashion-forward style off-screen. She’ll be seen in ads for Style Savvy: Trendsetters (Oct. 22), which lets players use thousands of items and accessories to create fabulous looks and manage their own customized clothing boutiques. Hyland also will star in a Nintendo 3DS holiday ad featuring Sparkle Snapshots 3D (Oct. 18), an application that lets users take 2D pictures, decorate them with 3D accents and share them with friends.
“These women are all amazing role models with their own unique tastes and talents,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “They know firsthand how Nintendo 3DS can keep them entertained and engaged wherever they go. We think young girls and women of all ages will enjoy hearing what they have to say about their favorite games and activities on Nintendo 3DS.”
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