Adam Stotsky was brought in earlier this year to serve as the General Manager of G4 at NBC Universal. It seems they might have wanted to make sure they had someone that understood the point of G4 as an established and successful element of gamer and geek culture.
In a move as brilliant as Fox’s scheduling of Fireflly or Coke’s introduction of New Coke, NBC yesterday announced the cancellation of both of G4’s most successful signature shows: Attack of the Show and X-Play.
While it’s been no secret that under the new direction of G4, there’d been an attempt to lose the geeks while appealing to bottom feeders with inexpensive repeats of Cheaters and Cops, it was still a shock that the move to kill such headliner shows came so rapidly and completely. The G4 website posted a “so long and thanks for all the fish” statement:
G4’s two longest-running and defining series, Attack of the Show! and X-Play, will be ending their run at the end of 2012. Both shows will include original episodes through the end of the year, and will look back at their most memorable moments as we lead up to their final episodes. A rotating lineup of guest co-hosts including John Barrowman, Michael Ian Black, Josh Myers, Paul Scheer, Rob Huebel and Horatio Sanz will join AOTS hosts Candace Bailey and Sara Underwood, and X-Play hosts Morgan Webb and Blair Herter as part of the farewell shows.
With well over a thousand episodes each, Attack of the Show! and X-Play have defined gamer culture for a generation, serving as the launch pad for prominent personalities including Kevin Pereira, Olivia Munn, Chris Hardwick and Adam Sessler. Attack of the Show! debuted March 28, 2005 and from the start was the ultimate guide to everything cool and new in the world of technology, web culture, gaming and pop culture. X-Play made its debut almost two years earlier, on April 28, 2003 (on G4’s previous incarnation: TechTV), and immediately became the go-to destination for young men seeking the latest video game news, honest reviews, hands-on demos and exclusive video game trailers and footage. The year-end celebration will take you back through highlights of these landmark shows’ history, including its exclusive live-from-the-floor coverage of San Diego Comic-Con and E3.
Both long-running shows helped define, as well as expand, the pop culture and gaming TV experience for a generation. We hope you’ve had as much fun watching them as we have had making them, and sincerely hope you join us in bidding a fond farewell to Attack of the Show and X-Play’s as we look back over the next two months and head towards each series’ finale.
While the quality of content on the shows had been on the shift in recent years in an attempt to appease NBC’s desire to attract more male viewers, both still remained as respected cornerstones – as was so evident every year at events like the San Diego Comic-Con.
The shockwaves are still moving through the pop-culture world, as the headliner personalities from both shows will undoubtedly find new homes at other sites and networks – personally we’re hoping for a solid landing at UGO and Stan Lee’s World of Heroes.