On June 18, 2012 when Microsoft CEO Steve Ballmer announced the new Surface tablet and a new division to the Redmond-based company, that would be dedicated to the product of new devices, the speculation started on just how long before they produced a Microsoft branded smartphone. Today that speculation became reality when Joe Belfiore, Microsoft Windows Phone Manager, introduced the new Windows 8 smartphone at a huge media event this morning.
Shortly before 9:00 a.m. PDT Today dozens of media personal gathered for the big announcement that would be starting at 10:00 a.m. PDT. One of those in attendance was Mat Honan of Gadget Lab who gave us a live feed from the event. According to that live feed Mr. Belfiore was the first to talk as he kicked off the event by showing off the new smartphone and raving about the features and design of this new device. Among the features he shows off the Kid’s Corner that will allow parents to set a separate area for their children. Then at shortly before 11:00 a.m. Mr. Belfiore turned the presentation over to Microsoft CEO Steve Ballmer.
“Over the weekend we saw an incredible response to Windows 8 and Microsoft Surface,” says Ballmer. He says the demand and response exceeded that for Windows 7. “Today we’re bringing phones into the Windows family with Windows Phone 8.”
Mr. Ballmer then showed us how the smartphone can easily be customized to each individual user by demonstrating the on customized for him. Show use how that the live tiles of the interface can be easily changed to reflect the habits of the person that owns that particular smartphone. To show the ease of this Mr. Ballmer showed off the “Bill” tile that gives him access to the co-founder, chairman and former CEO of the Redmond-based company.
“The simple act of pinning who and what you care about will immediately make the phone uniquely yours,” Mr. Ballmer said.
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