JC Penney’s new marketing helps thrifty shoppers. JC Penney stands apart from other stores in several ways. First, they rarely have sales, but rather offer everyday low prices.
Second, they price merchandise at even dollar amounts, making it easier to know exactly what you are spending. Nothing s marked $12.99 or $14.88, but rather, simply $12 or $14.
Another change is creating separate and distinct small shops within the store. This makes it much easier to find what you are looking for. If you want a pair of jeans, you go to the jeans shop without spending time making your way through sleepwear, fashion jewelry and children’s shoes. If you’re looking for a business suit, you’ll find it, surrounded by coordinating and contrasting accessories.
Finally, JC Penney is focusing more on quality, style and detail. Their apparel is made to last, and generally has a higher standard of workmanship that is evident in seams, detailing, hemming and interfacing.
Each week, JC Penney features a number of items at everyday low prices. This week, their featured fashions are warm fall and winter coats, Worthington corporate casual wear, Lee jeans with slimming features, Arizona and I Jeans by Buffalo for men, Nike athletic apparel, and a marvelous selection of intimates and trendy fall boots.
One final word about JC Penney’s new strategy: If you find a featured Nike item priced lower somewhere else, JC Penney will match it. That’s a promise!
Featured fashions include:
- Worthington cropped peacoats for women $50
- Worthington colorblock coats for women $70
- Liz Claiborne bright leather gloves $30
- Worthington crepe coat for women $60 faux fur stoles $35
- Worthington A-line women’s coats $60
- Worthington crewneck women’s coats $70
- Worthington Charlie tall boots $40
- Worthington Naomi heeled ankle boots $40
- Worthington Midori tall buckle boots $49
- Worthington crewneck, V-neck or turtleneck women’s sweaters $14
- Worthington women’s ankle pants, slim pants, wide leg tweed pants or curvy patterned pants $25
- Lee Slender Secret or Perfect Fit jeans for women $33
- Lee classic jeans for women $25
- Arizona graphic Henleys for men $18
- Arizona shirt jackets for men $40
- Arizona premium jeans for men $30
- Arizona men’s flannel shirts $15
- Arizona men’s cardigans $25
- I Jeans by Buffalo men’s puffer vests or jeans $30
- I Jeans by Buffalo men’s thermal tops $30
- I Jeans by Buffalo men’s woven shirts $35
- Nike therma-fit men’s hoodies $45
- Mike men’s dri-fit shorts $28
In Columbia, JC Penney is located at 304 Forum Drive and 100 Columbiana Circle.
To see JC Penney’s complete selection of everyday low prices, please visit JC Penney’s website.
As always, maximize your style and minimize your spending~