Everything would be so much easier if there was some magic bullet that guaranteed increased online exposure for your business. Unfortunately, ranking higher on Google isn’t such an easy, cut and dry process. If you’re a small business owner who is unsatisfied with where you rank on the SERPs, you’ve probably considered hiring an SEO company. The good news is SEO can be a fantastic investment for all kinds of businesses. When handled correctly, an SEO campaign will go a long way to helping you drive traffic to your business’ website. The problem is finding a company that will run an ethical, effective search engine optimization campaign. There are many companies out there that will say they can deliver.
Here are some helpful tips to consider when trying to pick an SEO company that you can trust to do a good job:
Be Wary of Guarantees
Every company is going to make claims as to why they are the ones that deserve your business. This is to be expected. However if you start to see things like “We’ll get your site to number 1” or “You’ll see results within days” it’s time to be wary. While a quality SEO campaign will get you higher in the SERPs, promises of being number 1 on Google are impossible to make in some instances. You have to be realistic, especially when you consider huge sites like Wikipedia often occupy that space. Promises that are too good to be true often are.
SEO Takes Time
You’re not going to see results in days. If SEO is done right, it’s an organic process that begins to show progress over the course of weeks and months. While this can sometimes feel frustrating, it takes gradual work to get your site ranked higher on search engines. A legitimate SEO company will explain this to you and will be with you for the long haul.
Understand the Process
The company you hire should be open about its practices. You want to make sure that they stick to “white hat” principles and will do work that reflects positively on your business. Before signing on with any company, try and get a feel for what their process is. No SEO company has an inside track on what will help you rank best with Google. All of them have a series of best practices that have been proven to work in the past.
Be Receptive to Changing Strategies
SEO is a constantly changing medium. New knowledge is being created every day that could change processes overnight. Google rolls out 40-50 algorithm changes a month. Is your SEO company agile enough to respond to those changes or will they continue to plug on, possibly hurting your site’s rankings in the long run?