A new effort by Facebook to get rid of fake likes should help protect pages created by people in the Spokane area.
On Wednesday, September 26, Facebook Security started the process of deleting fake accounts and likes generated by spammers that they originally discussed in a blog post that was published on August 31.
According to Anita Li of Mashable, “… the social network started weeding out bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes, it confirmed to TechCrunch.
“Less than one percent of Likes on a page would be removed, ‘providing they and their affiliates have been abiding by our terms,’ Facebook said in a blog post.
“… Facebook previously said it had ‘dedicated protections’ against threats that result in fake Likes, but emphasized that these improved systems to safeguard the network’s integrity ‘have been specially configured to identify and take action against suspicious Likes.'”
Josh Constine of TechCrunch explained that getting rid of fake Likes has several benefits both for companies that have brand Pages and more casual Facebook users.
According to Constine, “Lower but more accurate Like counts actually help Pages. Admins might not be able to tout their Pages’ size the same way, but they’ll be better able to assess what content is resonating with their audiences.
“Think of it this way. If a Page had 10,000 fans but 4,000 were fake and it published an update that got 2,500 Likes, it might think only a quarter of its fans were interested in that content. But with an accurate fan count of 6,000, the admin would know nearly half the fans enjoyed that post and that they should post more with a similar vibe.
“Meanwhile on the user side of things, the purge of fake accounts means fewer spam friend requests and comments, and a reduced risk of being scammed. Investors will also get a better idea of Facebook’s growth because numbers won’t be inflated by fakes.”
Facebook Security said that the popular social network has never permitted people buying or selling Facebook likes. They also gave some tips about what to do about content that may be fraudulent.
According to Facebook Security, “To help protect yourself in the future, please be aware of suspicious links and visit www.facebook.com/hacked if you have any reason to believe that your account may be compromised.
“We also highly recommend that Page owners vet any business that offers marketing services to build your Facebook presence, to make sure that these companies are using only legitimate practices, which do not violate the Facebook Terms.
“Facebook was built on the principle of real identity and we want this same authenticity to extend to Pages. We undoubtedly expect that this will be a positive change for anyone using Facebook, and we look forward to helping even more people share and connect with the friends and brands they care about.”
Facebook’s new automated security measures should help people in the greater Spokane area feel more confident about clicking on the content they see when they check their pages. Spokanites tend to be very concerned about the safety of their personal information and wary about things that might be scams, so these improvements should help people feel more secure when they see new content on their walls.