Ultra Music hosted a very exclusive invite only meet and greet playback party with international chart topping sensation Medina and quadrust.com had the rare opportunity to sit down with the Danish electropop artist at Mister H in the Mondrian SoHo right here in New York City. Medina was in town for one night only to play tracks from her new album Forever, which has already been released in Europe, but will be released in the United States very soon.
Medina is Denmark’s biggest female artist, a multi-platinum selling performer who’s graced the cover of Elle, and has won the MTV Award for Best Danish Act. She also won the Fashion Icon Award in both 2010 and 2011. She’s the face of numerous brands including Schweppes and Reebok, and her last album spawned 6 singles, all of which entered the Top 100 airplay charts.
Medina first came on our radar when we stumbled upon the Deadmau5 Remix of her song You & I in 2010 on the German charts and we were immediately hooked. The song is an English version of the Danish song, Kun for mig, which was released in 2008 in Denmark. It spent 52 weeks on the singles chart; six weeks at number one. Produced by hip hop producers Providers, Kun for mig was the best selling single of 2009 in Denmark. In the UK, the single ranked as A-list at BBC Radio 1 and entered the US Billboard Chart’s Hot Dance Airplay at #6. The track was also a hit in Bulgaria, Germany, Russia, Austria, Switzerland and Sweden, cementing her status in Europe.
Another Medina song that we love is Addiction. Her success in the US has been a growing phenomenon. Aside from selling out venues like Marquee in Las Vegas and Supper Club in LA during her last US club tour, support from big name producers like Trentemøller and Roger Sanchez will propel her to new heights in 2012.
Medina just released a remix package of “Forever” on Ultra Music. This package features remixes from several different producers, pushing the track further into house driven territory.
Forever (Tagteam Terror Remix)
Forever (Jean Elan Remix Edit)
Forever (Jean Elan Remix)
Forever (DJ Tonka’s True House Radio Mix)
Forever (DJ Tonka’s True House Mix)
Forever (Svenstrup & Vendelboe)
Check out our interview with Medina! The video from our sit-down interview is embedded to the left or can be seen here!
Q: Tell us about the event tonight.
Medina: Well tonight we have sort of a meet and greet here in New York. I just flew in and I have a lot of interviews and my new record is out in a minute and people are really happy here!
Q: How did you get your start in music?
Medina: I’ve been singing all of my life and it’s just a natural part of me.
Q: How old were you when you started singing?
Medina: I’ve been singing always ever since I was a kid. I was in the choir and everything, so it’s always been apart of my life, my mom and dad are musicians as well, and here I am.
Q: What did your mom and dad do?
Medina: My dad is from Chile and my mom is Danish, and they had a Latin American band together, so they performed every weekend and rehearsed in our basement.
Q: Tell us about your new English album Forever.
Medina: Well it’s my second record coming out here in the States. I think this time, it’s really serious, it’s for real, it was for real the first time, but this time we are very aware of every track we made. I think it’s a bit more international and that’s the big deal about this record and people are really excited about Forever, so it’s hard for me to understand, because it’s just me and my music, it’s just me.
Q: What are some inspirations in the album?
Medina: All my music is very personal and my lyrics are very personal, so it’s just a natural thing for me.
Q: What was your writing process like?
Medina: Really easy because I know what I want, I’m not having a hard time writing, I find it really easy because as soon as I hear something and I get a feeling, it’s easy for me to come out with it, luckily for me.
Q: You worked with the Providers on several tracks. What was it like working with them?
Medina: We’ve been working for eight years now, so we’re like family basically, we know each other in and out, good and bad, everything… and we know exactly what we want and we have our own little sound going and I think that’s our strength.
Q: Why did you decide to make the transition from singing in Danish to now making music in English?
Medina: It started because You & I, it was a Danish version and in England and Germany a lot of DJ’s started playing the Danish version, and they were like, When is the English version coming?…and I was like, Well, we haven’t planned on translating it, so then we translated it and it went number one on the charts in England and all of sudden we had to make a record…so it just happened fast!
Q: Who were some artists that you grew up listening to?
Medina: I like a lot of different music: rock music, pop music, Sade, classic music, I love so many different artists, so I don’t have anything specific, but at home I mostly listen to hip-hop and R&B.
Q: What hip-hop artists do you listen to?
Medina: I started loving Quincy, Diddy’s son, I met him back in L.A. a few months ago, and he’s really great. I love his new single Stay Awhile. I love it! I love Rick Ross and there’s a lot of different artists.
Q: Can you tell us about Denmark? Where are your favorite places to hang out?
Medina: My house! Definitely, my house! In the summertime Denmark is such a beautiful country, we have a lot of country in Denmark and it’s really beautiful. I love coming back every single time I’ve been out, people are nice, good food, I dont know where to start, we have a lot of good qualities.
Q: What message do you have for your new American fans?
Medina: Just you f**king wait and see! I’ll see you all out there!
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