Decals & Bumper Stickers used for brand recognition at low cost
Decals, bumper stickers whether pressure sensitive or magnetic are an excellent and cost effective advertising tool. The low cost per unit for a bumper sticker, compared to the number of people who see the sticker on an automobile, motorcycle, truck, or any other type of conveyance.
The follow is a short chase history of a company that utilized decals and bumper stickers in their marketing plan.
Chase History of STP
In the 1960’s through the early 1980’s STP success largely contributed to a decal and bumper sticker program. The decal program was one of the segments of the circle of advertising beginning with media and billboards’ ads, store banners, and in store POP (Point of Purchase) displays.
The STP decal and bumper sticker in those days was so ubiquitous, it help to create a critical mass of advertising, that when someone thought of a fuel treatment STP was the product name that came to mind.
Many companies and many different industries have used decals as an advertising tool. One such industry that extensively uses decals and bumper stickers as an advertising tool is the Radio Industry.
Many industries utilize the decal and bumper stickers as a means to keep product branding in the mind of the consumer. In the United States, we are an automobile centered society. Advertisers use this conveyance as a moving billboard to keep brand awareness in front of the consumers.
Decals also displayed at the entrance of most retail shop as authorized dealer decals, again reinforcing brand awareness. Since advertising is subliminal, the advertiser must continue to reinforce the branding message even at the point of purchase by using product labels on the product as well as floor decals, shelf talkers.
Decals and bumpers stickers are only one of the segments of all the advertising used by companies to promote brand awareness. The decal and bumper sticker advertising instrument is the most cost effective, longest lasting, advertising piece that promotes brand awareness for years instead of minutes.
Many consumers like the product or service so much they want to let others know by advertising the brand by affixing a decal to their automobile.
The lowly decal or bumper sticker has helped fuel (no pun intended) many start-up companies’ products or service, it is understandable why decals or bumper stickers are ubiquitous.