If you’re even the least bit concerned about promoting your blog or website, then you’ve probably noticed all the buzz about guest blogging lately. If not, an article posted on September 2, 2012, at Business2Community.com is a typical representation. But before you start firing off those guest blog posts, let’s take a closer look. Because guest blogging isn’t all it’s hyped up to be.
All you have to do is write a really great blog post
Unfortunately, there’s a lot more to guest blogging than just writing a great blog post. Before you can submit a post you need to read that other blog and learn what its followers are looking for. If you really want to reap the rewards, you should dig even deeper.
What recent posts are readers most interested in? Which keywords are attracting the most traffic to that blog? What relevant content do you have on your blog that you can send readers to with that link you’re going to get? And most important, what are the specific guest blogging requirements of that blog?
And let’s not forget: Your definition of “great blog post” may not be the same as the blog owner’s. So even if you do all the research, meet all his requirements, and write what you think is a really great blog post, that doesn’t mean he’s going to accept it.
Guest blogging is better than article marketing
Guest blogging has become the promotional method of choice for a lot of bloggers and some are using it in place of article marketing. But that doesn’t mean it’s better or easier. It’s just different.
With article marketing you sit down and write three or four articles a day, publish them to your favorite directory and move on to something else.
With guest blogging you might only write a couple of articles a week which, at first glance, seems like it would be a heck of a lot easier.
However, we already talked about all the research and reading you have to do before you even start writing. Then, you have to solicite the blog owner to see if he’ll even accept your brilliantly written article. And if he doesn’t, for whatever reason, then you have to start all over again with another blog.
With article marketing you’re guaranteed that back link as soon as you hit the button to publish. In the world of guest blogging, you’re not even guaranteed your article will be published.
Guest blogging brings in new readers
Guest blogging does bring new readers to your own blog, but only if you do it right. Your blog post has to be interesting for the readers of the other blog, so interesting that they want to click on your link and follow you back to your own blog. Once they get there, though, you also have to have the same type of interesting content on your own blog if you want them to keep coming back.
In other words, you have to find a way of writing contant that’s relevant for the readers of both blogs. It’s easy enough to do, generally, but a lot of new guest bloggers are only concerned with getting their posts accepted by the other blog. They don’t think about what happens after that post gets published.
When I write a guest blog post I always write a relevant post for my own blog first, so I have something to directly relevant to link to from the other blog.
Even new bloggers can reap the rewards of guest blogging
Think about it. You’re writing your fingers to the bone and you can’t attract traffic to your own blog yet. You still haven’t figured out how SEO works and how to engage an audience. You haven’t built up a network of contacts or support yet. If you don’t know enough about blogging to make it work on your own blog, what makes you think you can do it on somebody else’s blog?
If all you’re after is backlinks then the easiest thing to do is just submit articles to a directory. But if you’re trying to generate more traffic, too, then you need to learn to write to attract and engage an audience.
Guest blogging is an easy way to get your name out there
Guest blogging is beginning to take on some of the negative aspects of article marketing. A high ranking blog isn’t going to accept just any post that comes in, so in order to get your name out there on a quality blog, you have to have a name first.
On the other hand, there are tons of blogs out there that publish every guest blog post they receive. A lot of those blogs are low-ranking and poor quality, and it’s because a lot of the guest blog posts they accept are garbage.
In the end, it becomes a case of “quantity vs. quality” and we all know what the search engines prefer. Guest blogging on high-ranking blogs is a great way to get your name out there, but it’s not necessarily the easiest.
If guest blogging now seems a little less shiny, a little less beneficial for your business, nothing could be further from the truth. The real problem lies in all the hype.
So many bloggers now think that guest blogging is the next best thing to sliced bread., and so many also think that it’s so easy anyone can do it. Consequently, they’re dashing off poor quality content to every other blog on the web, they’re publishing poor quality content on their own blogs, and nobody, neither the blog owner nor the guest blogger, is seeing any benefit.
In an article titled, “How To Get More Out Of Guest Blogging,” published at SMBContest.com, you the solution seems simple. Instead of approaching several blogs every week, and going through all that researching and writing effort, align yourself with one or two blogs and become a permanent guest blogger.
As a permanent guest blogger you essentially enter into a collaboration with one or two other bloggers. You promote each other’s blog posts, submit posts to each other’s blogs, and work to increase the traffic to both blogs, simultaneously.
Guest blogging on the same one or two blogs all the time allows you to develop a relationship with that blog’s followers, which in turn allows you to streamline your content for that specific audience. Because your articles are more relevant to their needs, and because they see your name on a regular basis, they’re much more likely to follow you back to your own blog.
When you fire off guest blog posts to every blog on the Web all you’re really doing is wasting a lot of time and getting very little in return. If your posts are accepted you may get a link or two and a trickle of traffic, but to those readers you’re just a flash in the pan. Zero in on one or two blogs and collaborate with those blog owners and you’ll both reap greater rewards.
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Donna Anderson covers Alex Jones Radio and Coast to Coast AM Radio, and you’ll also find some of her articles Alex Jones’ website, InfoWars.com. She also guest blogs around the Web. Contact her on her blog at C2CWriter.com or via email.