A number of US animal shelters are in the home stretch of the ASPCA and Rachael Ray $100K Challenge and the competition is getting fierce. Eight months after the process began, there are only 50 finalists left until the contest ends on October 31.
Animal Outreach of the Mother Lode has made it to this juncture, performing far beyond expectation in some of the most important areas of the competition.
The small nonprofit shelter is now reaching out to the community for help during the last critical two weeks.
From Oct.17 through Oct 31, the public can vote for their favorite competitor online once a day at VoteToSaveLives.org.
Contest parameters involve each group’s performance in areas including pet adoptions, events, social media, volunteers and marketing during the 3 month evaluation period.
But this final online vote is vital to winning grant money through the Challenge, according to Kathy Anderson of Animal Outreach.
“We have gotten tremendous support from the public in response to our community engagement efforts”, says Anderson, but those successes won’t even be looked at “unless AO is one of the top three vote-getters”.
The vote is only open to Facebook users, which may prove challenging to some shelters depending upon the demographics of their support base.
Animal Outreach volunteer Bill Bonini plans to email everyone he knows with information about the vote and asking them to forward it on to their contacts. “Even if they don’t use Facebook themselves, they may know someone else who does” says Bonini.
“And once they learn how great AO is, they’ll definitely want to vote for them” he adds, laughing.
The shelter does cat and dog adoptions in Sacramento, El Dorado and Placer Counties, and provides low-cost spay, neuter and immunization services as well. Last year more than 10,000 animals received the latter at AO’s clinic in Diamond Springs.
To vote for Animal Outreach of the Mother Lode go to VoteToSaveLives.org each day from Oct 17 to 31, 2012.
Click here to learn more about upcoming events including Fangtastic Friday, a happy hour party on the evening of Friday Oct. 26 at the Sierra 2 center in Curtis Park.
Val Heimerich writes about Sacramento Cat Rescue and Sacramento Pet Rescue issues. To receive free email alerts (and no spam!) when additional articles are published, click on the pet and cat links separately, open a story and click on “subscribe”. Ms. Heimerich welcomes your comments, questions and suggestions; feel free to post a comment on this article or email her at firstname.lastname@example.org.