On Thursday, September 20, 2012 144 lady golfers took the green at Timber Ridge Golf Club to raise money for EVE, Incorporated. This 4th Annual Event was the 2012 Lady Classic and the money would benefit women in violent relationships. EVE is the acronym for End Violent Encounters. EVE was the charity this year but each year, The Lady Classic raises money for either a charity that is to benefit women in need or children.
Capital Area Woman’s LifeStyle Magazine or CAWLM is represented by The Lady Classic. In addition to the golf tournament, CAWLM organizes a huge 80’s party around the month of March. The party will also benefit a charity. CAWLM’s editor Emily, Neele Churchill, the magazine’s Funstructor and the staff at motion Marketing & Media (the M3 Group) coordinate the events. The group is a full-service marketing agency besides producing the three magazines that they own and run.
There are a variety of ways that individuals and businesses were able to donate funds or time to this very effective agency. Both individuals and companies were able to purchase sponsorships. In addition, there was a celebrity caddy auction where 12 of Lansing’s well-known male and female golfers were able to bet on them; donations began at $20 and rose from there. Once the caddies were placed into the winning bid’s group, the caddy would play with the team for the entire day; hitting shots for the group, bought them drinks, and simply just had fun. The caddy auction in addition to the 50/50 raffle tickets brought in $1700 for EVE.
Each lady that entered the tournament did so for $90 per player or $360 per team. Prices included breakfast, lunch and dinner which were catered by Outback Steakhouse. Additionally each player received a tote bag teeming with goodies and two drink tickets.
There are so many fundraising events and each one is for a very good cause. How does a fundraiser like this fulfill their goals? In today’s society it takes a great deal of social media; television advertising and direct mail pieces are still prime in order to draw the right amount of attention to an organization in need. The more word that gets out the better!
When an organization tries so hard to bring awareness to a really good cause, the more people and businesses that get involved, the better off the receiving organization will be. If you would like to know more about the good works that CAWLM does, visit their website at www.cawlm.com or phone them at 517.203.0123. This great magazine is located at 614 Seymour Avenue in Lansing, Michigan.