Guide to build better consumers
Consumer or Employee, organizations are continually asking this very question, in order to get it right the first time around. Organizational positioning defines marketplace. One-way to achieve this is applying the following methods; treat every employee as if they are your consumer and ever employee as if they are your employee.
Why you ask? Great question let’s review the analysis. The answer is loyalty and integrity. Marketplace identifies customers as we each have learned through experience or through the paths of academic’s. Loyalty and integrity are the basic necessities for sustainability to capitalize current and potential growth to capitalize current and potential growth, innovation of services/products offered and ingenuity of leadership and it’s growth and development of the organization’s members from the perspectives of consumer and employees alike.
Consumer trends/employee trends can be used interchangeably in the sense of how sustainability, innovation and ingenuity of leadership is perceived, essentially what you tell you employee becomes specific to the perceptions to that of other parties.
Strategy drives organizational positioning; it’s easy to find individuals to work for any organizations. However, it is very difficult to locate and employ genuine passionate individuals to work for great organizations, unless they have used the product/services or possess an in depth understanding of the organizational culture, the formal and informal networks.
Passionate Consumers Trends
Passionate consumers do not need to be told about updates that do not concern them, it’s a really big turn off /disconnect to hear about information that does not concern the consumer. However, it is important to make content/customer service available if/when needed. This is only one aspect of why individuals are loyal to the brand, as long as the organization is meeting the consumers and employee’s expectations.
Passionate consumers translate into passionate employees only 18% are passionately engaged with their current employment. How and Why? Consumers understand the core principals of ‘service of sales’. Don’t be pushy; passionate consumers share their ‘passion story’, which is aligned with genuine authenticity, the core beliefs of the organization organizational culture.
We must remember that employee’s rely messages rather than construct them for intended audiences. Management must restrategize the mindset of ‘think of employees as computers and consumers as employees’. “The bottom line is that nearly 80 percent of workers lack passion regarding their jobs.”
The failure with this mindset is as follows; the process is preplanned and scripted. The ultimate golden example is training manuals handed to employees and not explained, training manuals should be utilized as a reference guide only when directions or methodologies are unclear. Streamline the process by providing real world experience or interactive training manual media.