In there on going battle for supremacy in the e-reader and mini tablet markets, Barnes & Noble has delivered a second blow to Seattle-based Amazon. Just 3 days ago Barnes & Noble announced two new Nook HD tablets to compete with the Kindle HD tablets that Amazon announced earlier this month. Today they in the last of the two shots they dropped the price of their Nook Touch with GlowLight to $119 to match the price of Amazon’s new Kindle Paperwhite.
“At just $119, our high-quality, top-rated NOOK Simple Touch with GlowLight is an unbeatable value for customers who are seeking an unparalleled, ad-free reading experience that goes from bed to beach, day or night,” said Jamie Iannone, President of Digital Products at Barnes & Noble in a press release announcing the price cut. “NOOK Simple Touch with GlowLight is the first Reader to hit the market with built-in illumination for reading in the dark and includes a power adapter for quick and easy charging. NOOK Simple Touch with GlowLight is fully stocked at Barnes & Noble stores and leading retailers and available today for customers to enjoy our best-in-class digital reading experience and robust content catalog at an unbelievable price.”
With this latest punch from Barnes & Noble we have a few questions to ponder. Should I get the Nook rather than wait for the Kindle Paperwhite? What Amazon will do to counter-punch?
The Nook with GlowLight boost a slight advantage on weight (7ounces compared to 7.5 ounces) and the Kindle Paperwhite having the advantage on resolution the two e-readers are close in specifications. The one area the Barnes & Noble is using in their ads to convince people that the Nook Touch with GlowLight is a better buy at the same price is that they don’t place ads on their e-reader and include the power adapter. Is the $9 that the adapter cost for the Kindle actually enough of a difference to make you switch loyalties?
The way these two powerhouses have gone at each other in the past don’t be surprised if Amazon makes some sort announcement soon. If they do make some sort of counter-punch Jeff sees three possibilities: 1. Amazon tells us that they will lower the price of the Kindle Paperwhite. 2. They will include the power adapter. 3. They will send everyone that buys a Kindle Paperwhite a gift card to cover the difference.
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