This past year, I began a column at quadrust.com called Arlington Art. The purpose is to report art news for people living in the vicinity of Arlington County Virginia. The boundary is somewhat arbitrary and surely overlaps with other area communities including the District of Columbia, Maryland, and Fairfax County Virginia.
My objective is to bring art patrons and artists together for mutual benefit. Artists need patrons, people who appreciate artists’ works to such a degree that they buy paintings for enjoyment, collecting, investing, and gifts.
Aside from learning about art, developing skills and style, artists must produce work. That requires purchasing supplies, maintianing a studio and devoting considerable effort to their profession or craft. Like entrepreneurs, artists find ways to make money to invest in making art, and then have the challenge to find galleries and places to show and sell their work.
There are public art venues and private galleries. Professional artists yearn for galleries to represent them. For that, they forfeit some of the potential earnings as they pay commissions to galleries.
Many artists have websites and try to sell work via the Internet. That is doable, though takes considerable planning and marketing because, frankly, many art patrons simply don’t troll the Internet for art.
Neither do discerning patrons troll a lot of galleries. They don’t have time.
To make things easier and more convenient, Arlington County is supporting various studios and galleries in the county where artists show their work. At the end of October, there is going to be an “open studio” event where patrons can visit studios and associated galleries to meet and greet artists and to see their work.
I want to do my part as Arlington Art Examiner to promote that event and all other gallery and exhibit activities. There is something that you can do to help and that is to share the Arlington Art Examiner link with patrons on your personal list as artists. That way we can expand the collective universe of patrons.
My goal is to become the preferred single point of entry to Arlington Artists. In addition, as artists and art leaders, let government sponsors know what this column is about so they too link up.
I am reaching out to commercial developers and corporations too as we solidfy the community of art readers.
Art teachers and art students are welcome in this audience as I often cover student work.
Coming soon: 2nd Annual Arlington Artists Alliance, Open Studio Tour and Sale
October 27 & 28, 2012 Daily 10 a.m. – 5 p.m.
Read this column for a list of artists and a map.