Among the myriad of satellite art fairs that will be taking place during this Art Basel season, ArtSpot Miami, is Aldo Castillo‘s most recent creation of launching an experimental fair to be placed within a fair.
Heavily using the power of online media to promote his latest artistic endeavor, Castillo will be testing a formula of his own presenting 80 artists represented collectively by only three US galleries, Chicago-based Perimeter Gallery, Los Angeles Center for Digital Art (LACDA), Vero Beach-based Intrepid Gallery and a solo show by Venezuelan artist, Luisa Elena Betancourt.
“This is kind of a first test of an art fair that is in the making process showing a comprehensive contemporary vision that unites established galleries such as Perimeter or LACDA using new technologies to exhibit and promote their artwork,” said Aldo Castillo.
At a time in which print media has reached a tipping point, online publicity resources emerge as a powerful and effective choice for cross promotion documenting any type of activity on the Internet and sharing its content to e-readers for both tablet, Web and smart phones as well.
Five months ago, Aldo Castillo participated as an Associate Director for the Latin American Pavilion & International Wing at Art Shanghai in China and for Shanghai Art Fair in 2011.
“I am fascinated to witness how the contemporary world merges with the technological and its importance was made evident during Art Shanghai 2012, where I exhibited electronic media artist Nacho Rodriguez Bach and light painter Stephen Knapp,” said Castillo.
For ArtSpot Miami, Castillo is presenting Chicago’s River North Gallery District, Perimeter Gallery featuring the work of Yutaka Yoshinaga, Keiko Hara, Robert Kushner, David Shapiro, Neil Goodman, Gordon Powell, Janis Pozzi-Johnson, and Jeffrey Forsythe.
Originally called Perimeter Press, the 30-year old gallery currently represents 30 artists featuring contemporary painting, sculpture, and works on paper by mid-career and emergent artists, as well as master works in ceramics and fiber arts.
Los Angeles Center for Digital Art (LACDA) will present the work by six LA-based artists in a project entitled “iBrow” exhibiting the work by Rex Bruce, Jonathan Cecil, Ted Owens, Mei Xian Qiu, Tiffany Trenda and Anneliese Varaldiev.
“iBrow” will examine various aspects of the city Los Angeles. On one hand, the actual physical substance of the place with its distinctive topography and its close relation to human physicality and flesh, and on the other, the intangible substance of its most enduring legacy: the fabrication of monumental, iconic images that emanate from small squares of celluloid and projected light, now sent around the world as pulses of electronic data.
Vero Beach-based Intrepid Gallery, a 2 year-old gallery will present a unique electronic installation entitled “STUDIO b. Light Impressions” by 40 artists-to be announced at the fair- whose work will be showcased on a wall framed with iPads emphasizing current ideas concepts, and new trends.
Also, Intrepid Gallery is exhibiting works of painting and photography by 13 artists presented by The Art Marketing Mind: Barbara Rosenzweig, Jenny Bennett, Elena Bulotova, Gaby Grobo, Alejandro Leyva, Clara Berta, Belina Sierraalta, Dora Abbo, Sheila Elias, Maria Fernanda Lairet, Stephanie Bloom, Jean Pierre Dodel, Magaly Barnola-Otaola and featured artist Luis Valenzuela.
A solo project by Venezuelan artist, Luisa Elena Betancourt “The Love Birds Project” will present a theme on social consciousness and conservation and it will be the only solo show at ArtSpot Miami.
The Love Birds Project was developed by Betancourt with the intention to create awareness among people about birds and nature conservation.
Inspired by the exotic Venezuelan bird Collared Trogon or Trogon Collaris, Betancourt wants to bring collective attention and awareness for a rare species that currently faces imminent extinction and is only found in the warmer parts of the Neotropics of northern Colombia, northern Venezuela and Trinidad and Tobago.
Betancourt is not only a seasoned artist who graduated with a Master of Fine Arts from Washington State University in 1992, she is also a Fullbright fellow that works as a docent & director for her own center, the Centro Multidisciplinario de Arte Contemporaneo (CEMAC) which is based in Valencia, a city located 2 hours from the capital of Caracas.
“Luisa Elena Betancourt is an artist that expresses herself in various forms. From installations to traditional art such as the Love Birds Projects, she is depicting an exotic bird to bring into play notions of social conservancy and preservation of nature, ” added Castillo.
ArtSpot Miami, a project of Aldo Castillo Projects will be part of Red Dot Art Fair 2012 and it will take place from December 5-9 at Midtwon’s prime location adjacent to Art Miami.