Nike and the Oregon Health and Science University unveiled their latest collaboration, the 2012 Nike Doernbecher Freestyle Collection, on Saturday. For the past nine years, the Doernbecher Children’s Hospital has been the proud recipient of the proceeds from the sales of these Freestyle shoes, which are designed by patients at the hospital and released right before Christmas. To date, the Doernbecher Freestyle Collection has raised over $4 million in funds for the hospital.
The concept was put together by Nike Global Creative Presentation Director Michael Doherty and his teenage son at the time as a way to raise awareness and funding for the hospital. As the years passed, the Collection would grab the attention of the world, especially those in the sneaker community. It has become one of the most anticipated releases of the year, especially Jordan Brand’s contribution to the project.
For the 2012 iteration, Jordan Brand will be releasing a special Air Jordan IX designed by Oswaldo Jimenez, who suffers from severe pulmonary hypertension. Nike will also be dropping another limited Air Force 1 in a year where they are celebrating the iconic sneaker’s 30th birthday, with a design by Chad Berg, who was saved by the Doernbecher Hospital after a kayaking accident that left him in freezing cold water for 90 minutes. A pair of Nike Free Runs were designed by Kylie Bell (recovering from a brain tumor) and Grant Olsen (acute lymphoblastic leukemia), while a pair of classics round out the collection in the Nike Air Max 90 by Autumn Boynton (kidney cancer) and the Nike Dunk Hi by Finnigan Mooney (Hypoplastic left heart syndrome).
Here is the press release from Nike. The Doernbecher Freestyle Collection will be available on at Nike’s online store and at select Nike flagship stores throughout the country on Nov. 30.
Nike and Oregon Health & Science University Doernbecher Children’s Hospital are proud to unveil the 2012 Doernbecher Freestyle Collection, a unique collaboration that empowers patients through design to benefit the hospital.
Each year, the now ninth annual Doernbecher Freestyle Project partners Nike designers and developers with OHSU Doernbecher patients who have battled serious illness to create a shoe that is unique to each patient. The kids, however, are the real designers for the Project — they decide the colors, materials and details for each shoe to reflect their individual stories and personalities.
The Limited Edition Doernbecher Collection shoes will be sold at www.nike.com and at Nike retail locations across the country beginning Nov. 30 with all proceeds from sales of the shoes benefitting OHSU Doernbecher. To date, the program has raised more than $4 million.
The partnership between Nike and OHSU Doernbecher Children’s Hospital in Portland, Ore., began in 2004 and was inspired by a conversation that Nike Global Creative Presentation Director Michael Doherty, who serves on the Board of Directors of the Doernbecher Foundation, had with his then-teenage son about a creative way to raise awareness and funds for the hospital.
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