With only 48 days until Oregonians will vote on legal marijuana for adults, fundraising efforts have become a critical determining factor in the outcome for Measure 80. “Yes on 80”, the new fundraising Political Action Committee (PAC) for the Oregon Cannabis Tax Act 2012, has received at least one large contribution in recent days – with a $5000 contribution from Dr. Bronners Magic Soap. However, this is far short of the promised “$4 million ad campaign” promised back in July by Chief Petitioner Paul Stanford.
Multiple recent articles have highlighted the shortcomings of the Oregon campaign, including recent polling indicating that Oregon is far behind the other two states considering legalizing marijuana in the 2012 Election. The large gap in “undecided” voters in the polling, sitting at 22% according to the SurveyUSA poll completed last week, indicates that a public media campaign is vital to the success of Oregon’s Measure 80.
An unaffiliated PAC, Oregonians for Law Reform, has recently announced intentions to fundraise and help promote Oregon’s Measure independently. In the press release promoting the new PAC, organizers propose a diverse media strategy intended to reach mainstream voters:
“Our strategy is centered around traditional media ad buy, campus voter registration drives, massive social media presence, as well as coordinated get out the vote efforts and earned media, such as holding town halls, fundraisers, local TV and radio appearances. We are going to run a campaign with a clear and concise message for the mainstream voters—who already agree with us that it’s time to end prohibition again in Oregon,” says Sam Chapman, Co-Director of the Oregonians for Law Reform.
It seems that many Oregonians are not even aware that they will be voting on legal marijuana in November. With just under seven weeks until the conclusion of the election, and only about a month before voters being to receive their ballots, Oregon needs to roll out a major media campaign to promote the marijuana discussion and start swaying the 22% “undecided” voters to “yes.”
Donations to the Oregon Cannabis Tax Act 2012 campaign can be made here.
Donations to Oregonians for Law Reform can be made here.
Oregon also offers a political contribution tax credit of up to $50 per individual on Oregon’s State Tax Return.
As I continue to countdown to Election Day, upcoming topics will include the various uses for hemp, the controversy surrounding medical marijuana and how the Oregon Cannabis Tax Act 2012 will impact Oregonians. I will also focus on the conflicts with federal laws as well as the election process itself, including who can vote and how to register to vote.
Too many Oregonians aren’t even aware that Oregon will be voting on this crucial issue this November 6. This Election Day 2012 countdown will be full of information that is important to voters all throughout Oregon. Please subscribe to receive email alerts for future articles, including continuing coverage of Election 2012 and Measure 80!