Managing your company’s social media activities is a full time job. But if you can’t afford to hire an expert, you can split the tasks among a few staff members or take care of it yourself. Naturally, this will require a solid plan with clear business goals rather than social media goals and adequate resources to produce positive results, like increased sales for example. Here are four tips that will help you and your staff manage your company’s social media accounts as well as all necessary activities more effectively:
- Use dashboards: Having all data in one place will make it a lot easier to check and analyze stats, as well as schedule any new activities like blog posts or status updates. Needless to say, it will also save you a ton of time and energy while increasing your productivity. Popular dashboards are Hootsuite, Hubspot, and Spredfast.
- Scan relevant news in Google Reader: Listening to all the conversations about relevant topics will help you tap into your target community. Just add any topics or subscriptions to other websites that you want to follow and get it all delivered neatly in one place. You can also monitor Google alerts about your company’s name or products, as well as any posts about the competition here. It will definitely help to organize your different info sources into folders and use a headline view that will allow you to scan everything more easily. Set a timer for 15 minutes to avoid getting sucked into a proverbial black hole where time stands still, so you won’t waste an entire morning reading news posts.
- Schedule everything on a calendar: You can use Google Calendar, Outlook or a good old-fashioned paper calendar to jot down just about everything you have going on and plan to include in your social media marketing campaign for the next few weeks. This should include industry events, holidays, contests, giveaways, book releases, news events, webinars, and last but certainly not least, your social media activities. For added convenience you can set up reminders to stay on track.
- Agree to notifications from all your social media accounts: It is of the utmost importance to respond to all messages on your Facebook fan page, Twitter page or any other social media account in a timely and professional manner. Therefore, you should check the appropriate box when setting up each account and agree to receiving notifications via email or as text on your mobile phone. As additional advantage of this strategy you won’t need to stay glued to your computer, but can freely go about other activities. If you have several staff members handling your social media activities it might be best to assign this particular task to only one person to avoid having to update notifications settings frequently.
Effective social media management boils down to good time management by organizing your activities. If you can only invest one hour per day in your social media campaign, split your time into 10-minute blocks for each task with the exception of 30 minutes for content production (writing, editing, scheduling blog posts). Watch the video on the left to learn about other great social media management tools!