Women. We’re 51% of the population and one of the fastest growing demographics of internet and technology users. According to BlogHer’s 2011 Social Media Matters Study, 87 million women ranging from ages 18-76 are online. But every woman isn’t a “digital native” meaning for many, the internet, new media and mobile tech remain a scary, unfamiliar scene. We may feel comfortable when checking email, reading blogs we like or even shopping for home goods, but the world wide web holds so much more potential for women creatives and entrepreneurs. Perhaps you are not on twitter and have zero idea what a hashtag is. SEO-what? Terms like these often have women ready to log off.
Head Women Interactive curators Ashia Sims and Sabrina Harvey observed this disconnect through their work at Art of Genius Series and Friday Girl TV. It led them to approach the Digital Moving Image Salon at Spelman College to form an unprecedented collaboration centered on women of color, helping other women, navigate the annals of the internet for creative or commercial means. Enter the Women Interactive Creative Technology Festival this Saturday in Atlanta. It’s a info packed day of workshops, tech talks and film screenings, from, by and for women of all colors, who are ready to increase their interactive prowess.
Knowledge is power and in the tech world, expertise often comes at a premium. Not so at Women Interactive where general admission is the very reasonable price of $20, students with valid ID can attend for half off. An amazing value considering the line up includes #newfamous notables like Ronnie & Lamar Tyler of The Black Family Channel, Urban Chameleon/Tickles.tv founder Haj, and women and girls advocate Brandi Harvey who founded Young, Fit and Fly a program encouraging young women to take control of their personal brands especially when it comes to using social media and being fit for business.
Other confirmed guests include Nicole Garner of The Garner Circle PR, Bloggers Mattie James, Christin Rochon and Tammie Reed. Featured topics include crowdfunding, led by Felicia Hatcher, a huge trend in social media especially for artists looking to raise money for a particular project. Alex Davis, Grants Development Officer, City of Atlanta Office of Cultural Affairs, gives a local perspective on what artists are doing to promote their work and how the City of Atlanta is helping. Expert and emerging photographers will love “Composing the Digital Image” with Scott King, Digital Media Manager for Atlanta Public Schools.
Friday, Women Interactive officially begins with the Digital Vanguard Awards at Lenox Mall and hosted by Social People TV founder James Andrews. Issa Rae creator of Awkward Black Girl, Corvida Raven, the self proclaimed “Oprah of the Web”, founder of Black Girls Code, Kimberly Bryant, Black Web 2.0 and NewMe Accelerator founder Angela Benton alongside filmmaker and trans media artist Ayoka Chenzira will all be awarded during a live webcast hosted by yours truly who is also serving as curator for Saturdays festival.
Women Interactive is by no means limited to women. Organizers Ashia Sims and Sabrina Harvey believe the information provided will be useful to anyone desiring to better understand not just social media but all of the venues technology can be used for creative good. Tickets for the Digital Vanguard Awards have sold out and tickets for the festival are likely to be gone soon as tomorrow is the final day to purchase them online. Use the following link to view the full line up of speakers, guests and film screenings being offered this Saturday at Women Interactive.
If you’re ready to create, educate + inspire audiences on the web, tickets are still available via Eventbrite.com